We see that our advertising trend has got tremendous changes and most of it is positive ones. These changes have brought us positive and negative impact on our (customer) life. I don’t know whether most of us aware of these or we are just too lazy to look deeply into it. I am not going to highlight on those impacts but being honest in what you really endorse.
Shampoo..
If we tune into a TV channel and wait for their commercial break you would see a lot of Shampoo being advertised on it. All this shampoo has been endorsed by different models mostly celebrities that follow a big fan base. Every company wants to hire them to endorse their product because of the fan base. The question we should ask our self is that are they really endorsing what they really use. Is it necessary for them to use what they endorse? In my view point, not necessarily but if they have some ethical values they would so. If I take my favorite actress Katrina who is endorsing “Pentene Shampoo” I would love to use that shampoo because she is endorsing it. I would not be sure whether it is the right product for me or not. How many of us will be there who just follow who ever our favorite is no matter what impacts it has on us.
Mobile networks…
We see celebrities endorsing different mobile networks. I have seen some of the celebrities/ models using a different network than what they actually use. Is this ethical? is this something we just do it for money? Celebrities are the people who many people take as a role model and the fans would want to use whatever they use and say whatever they say.
